On Tuesday, March 20th, 2007, teams of brave competitors will go head-to-head in the world's only competitive eating vending machine event.   This contest unites gastronomical expertise, speed eating, physical dexterity, athletic skill, and sheer consumption strategy.   Each team must rise to the following task: to consume the entire contents (minus packaging) of a standard vending machine.   Upon the referee's signal the competitors will be given a stockpile of dollar bills and change, and begin feeding currency into their machines while carefully selecting their eating approach.

The first team to successfully eat the the entire contents of the vending machine will be declared the winner.

The night will be structured like a prize boxing fight, with an exhibition match and a main event.   Competition eaters have asked that the details of their involvement not be publicized at this time.

This event is sanctioned by the Global League of Competitive Consumers, and will be featured on their website and their international competitive eating calendar.

To read about last year’s event, pitting Counts Media against Studio Red at Rockwell Group and JWT Advertising against the New York City Ballet, visit here.

Tickets are available for purchase at LVHRD.com.