LVHRD VDO: 027: VMC 1.0
2007.Mar.15. Thursday - by chantal
On October 3rd, 2005, LVHRD hosted the world’s only Vending Machine Challenge, an eating competition sanctioned by The Global League of Competitive Consumption. The VMC pits teams of 3 from rival organizations against each other in a timed consumption contest in which they must consume the entire contents of a vending machine.
In this episode of the LVHRD VDO Series, watch as brave gustatory gladiators from Counts Media face off against Studio Red at Rockwell Group and seasoned advertisers at JWT Advertising do battle with the New York City Ballet. Eating a vending machine is no small feat, and should only be considered by strong-stomached heroes. Watch and see.
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