We shall prevail: Apple fulfills its own prophecy

2007.Jul.2. Monday - by lvhrd

credits: Johnny Vulcan

Spike Lee and Johnny Vulcan were the first across the threshold

We can't help but notice the similarities between the advancing throngs on iDay and the good citizens in Apple’s 1984 Macintosh commercial lining up for indoctrination under the guise of being set free: “We are one will, one resolve, one cause.”

credits: Johnny Vulcan

Prince Street was closed

for a phone

Not that there’s anything bad about buying iPhones to raise money for charity, but when we saw the crowd push into the Soho Apple store, march up the stairs to receive their device while the Apple staff applauded, it was a bit unnerving. iPhones for everyone. That's thinking different.

What happens when we start–on our own accord–to ally corporations and political candidates: Apple and Barack Obama, who’s throwing the hammer? What kind of strength can we hope to achieve through corporate and creative hegemony?

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• First person in line for iPhone in Soho
• 580 iPhones per store
• Every Apple employee gets an iPhone

5 Responses to “We shall prevail: Apple fulfills its own prophecy”

1. Richard Says:
   Jul.2.2007 : 4:10 pm

   Skepticism is healthy. As I’m a life-long non-joiner I think I understand your fears. I probably won’t own an iPhone, even though I have several Macs. The reason has nothing to do with irrational following, the enthusiasm of “consumers” or any of that. The Mac serves a need and fills a hole; for me, the iPhone doesn’t. I think that’s true of the mass of folks standing in line to get one — the device fills a need. Nothing more, nothing less, with little cult worship involved.

2. Joe S. Says:
   Jul.2.2007 : 7:02 pm

   I’m sure you also want to be different…just like everyone you hang out with. We all conform to some sort of behavior. Everyone is in a clique. Unless of course you are a loner. Yours sounds like the “I hate everything that other people like clique” Go away you annoy me…no mind of your own.

3. Martin Says:
   Jul.2.2007 : 7:26 pm

   Yes, but the people in the 1984 ad weren’t happy. Crowds trying to buy cool stuff are normally happy.

4. kasai Says:
   Jul.2.2007 : 9:01 pm

   after trying to convince me that we should bomb the middle east (i thought we were already) and “enslave the civilians and steal all the oil over there,” a (former) friend of mine went on endlessly about how great his new iPhone was. as if the O'Reilly-isms weren't enough of a reason to hate this fuck.

   literally 350,000 dollars spent on education (including our 16,000 a year school for 10 yrs and 4 yrs at Dartmouth) and this fuck ends up being a closed-minded, ignorant, misinformed, shallow piece of shit.

   and that figure doesn't include the 20 grand spent by daddy to bail him out of prison after he was arrested for morphine manufacture. trial's in two weeks.

   so the lesson i guess would be that only narcissistic assholes buy iphones.

   http://themaniacsavant.blogspot.com/2007/06/why-dont-they-let-me-go-home-this-is.html

5. settlement heart Says:
   Jul.3.2007 : 8:55 am

   I’m not sure why yet, but last night at about 3am I decided to get off the train at Christopher Street and find the gayest hip hop dudes to have a conversation with about the merits of Biggie and Clipse. It went well. I feel renewed. No one had an iPhone and we talked about terrorism. Which is, of course, inevitable.