credits: Apple

Kristin Sloan and her iPhone

In this shot you can see the reason Apple succeeds. They drag a black curtain on poles around the street and shoot people in front of it talking about their iPhones. That's it. That's the commercial.

Apple’s new TV ads for the iPhone feature LVHRD member and NYCB dancer Kristin Sloan talking on how the phone has made it simple for her maintain her dance community site, TheWinger.com.

“I mobile blog from backstage,” says Kristin. “I can snap photos of dancers putting on their point shoes and upload it to The Winger so people can see what’s happening backstage in real time.”

Recently Kristin shot and edited a 9-part video documentary of the NYCB’s adaptation of Romeo & Juliet. Watch it on blip.tv.