Marci Zaroff, founder of Under the Canopy, has been involved in the natural products industry for over 18 years. Before stepping into the realm of organic fashion, Marci founded and ran Gullliver’s Inc, a learning wellness center in midtown Manhattan. The publisher and editor in chief of Macrocosm Magazine, she also found (somehow) the time to create Sierra Natural Resources, an international exporter of natural products.

The more time she spent in the health and wellness industry, the more Ms. Zaroff noticed the need for modern, stylish, sophisticated apparel made from sustainable materials. In 1996, well before the upswell of green enthusiasm, Marci coined the term “ECOfashion” and laid the groundwork for an upscale lifestyle brand she would call Under the Canopy.

Besides being the creative inspiration for Under the Canopy and overseeing the gamut of design, merchandising, and marketing for the company, Ms. Zaroff is also a member of the Organic Trade Association’s Organic Fiber Council Steering Committee, which defines the standards for organic fiber certification. She is an internationally respected speaker on organic food and wholistic living.

Tuesday night, Marci will be all up in the NYC showing her threads on the runway at our Bi-Fold III: GRN.

[Edit: In the time it took to write this post, Marci founded three more wholistic companies.]