Our boys are on set at The Today Show to lose those beards in front of the masses.

credits: Baxter, Jeff

Jaeger Before

credits: Baxter, Jeff

Baxter Before

It’s not a jealous thing, but some of us don’t have the opportunity to be there because we have DIFFERENT GENES. Maybe we’d like to grow a beard, maybe Mother Nature has seen it prudent to deny us that particular survival trait.

credits: Subrok

The Set

credits: Baxter, Jeff

Though shalt not touch the waxed stache-tips

Bearduary co-founder, Chris Rubino, is the tall gent in the background.

credits: Baxter, Jeff

Chonko awaits justice

All of this is, of course, in honor of the culmination of Bearduary, the month-long hair growing celebration started by LVHRD member Chris Rubino and Sean Donnelly. At the end of February ladies get their cherubic cheeks back as men (somewhat forlornly) say goodbye to their hunter-gatherer coats.

credits: Subrok

Jaeger loses his foraging mask

Cold out there in the naked wind.

credits: Subrok

The Host

credits: Subrok

Ready to bust through the paper wall

It's like a high-school football game.

One of the best parts about starting with with a big, full canvas, is that you can play with lots of creative color palettes before going totally bare.

credits: Subrok

Baxter House

Mustachioed

credits: Matt Spangler

Rubino and Donnelly waiting in the wings

Ready to share the gospel of the beard

Video of the transformation up now on The Today Show.