LVHRD.ORG » VMC I

Give me a red rose, and I will sing you my sweetest song

Wdnsdy Jun.6.2007 10:09am | by Slona Novotna

Christopher Wheeldon’s newest creation for the New York City Ballet, The Nightingale and the Rose, premieres this Friday, June 8th.

Based on Oscar Wilde’s story of the same name, with an original score by NYCB Composer-In-Residence Bright Sheng, the piece will also feature LVHRD member and Vending Machine Challenge competitor Gwyneth Muller (pictured kicking in red).

If you can’t make it to the opening on Friday, you can catch The Nightingale and the Rose Saturday, June 16th and Sunday, June 17th at 3pm, at the New York State Theater at Lincoln Center.

Learn…

LVHRD VDO: 027: VMC 1.0

Thrsdy Mar.15.2007 3:36pm | by lvhrd

On October 3rd, 2005, LVHRD hosted the world’s only Vending Machine Challenge, an eating competition sanctioned by The Global League of Competitive Consumption. The VMC pits teams of 3 from rival organizations against each other in a timed consumption contest in which they must consume the entire contents of a vending machine.

In this episode of the LVHRD VDO Series, watch as brave gustatory gladiators from Counts Media face off against Studio Red at Rockwell Group and seasoned advertisers at JWT Advertising do battle with the New York City Ballet. Eating a vending…

The Results are In! LVHRD: The Vending Machine Challenge.

Thrsdy Oct.20.2005 12:45pm | by lvhrd

We know you’ve been waiting for it, so here it is. LVHRD reached new highs on October 17th with the world’s debut of the Vending Machine Challenge, a competitive eating event in which two teams were charged with the task of eating the entire contents of a vending machine in the fastest time possible. More than 350 members made their way to the Pioneer Bar on the Bowery to watch designers, media reps, dancers, and advertisers duke it out for glutton glory!

Numbers for the Night, per Vending Machine:

46 items. Nearly 6 pounds…

Ad Wizards vs. Ballet Dancers. LVHRD Announces the Competitors for the Vending Machine Challenge.

Frdy Oct.14.2005 1:52pm | by lvhrd

Oct 14 2005 NEW YORK, NY At 2.00 AM (EST) Beauregard H. Montgomery of the LVHRD Foundation publicly announced the competing teams in LVHRD’s Vending Machine Challenge, a dietary duel in which opposing teams are charged with the task of eating the contents of a vending machine in the shortest time possible.
After much deliberation and a flood of interested parties, LVHRD and thehappycorp organizers have selected the teams from J. Walter Thompson Advertising (JWT) and the New York City Ballet(NYCB) for the main event showdown. The two competing groups are equally noteworthy: JWT,…

LVHRD Presents: The Vending Machine Challenge

Wdnsdy Oct.5.2005 1:50pm | by lvhrd

October 5, 2005, NEW YORK, NY — The LVHRD Foundation, in cooperation with creative agency thehappycorp global and the Global League of Competitive Consumption, has announced its next major event: The Vending Machine Challenge. This competition is set to take place on Monday, October 17, 2005 at an undisclosed location and will be the first competitive eating event of its kind. Once again displaying a penchant for unexpected outlets of imagination and wit, LVHRD will demand the utmost from its showcased competitors — a combination of quick thinking, endurance, and…

The LVHRD Master-Disaster Duel Series

Tsdy Jan.18.2005 10:11am | by lvhrd

The Master-Disaster Duel Series follows a competition format in which two individuals, or two balanced teams, are pitted against one another in creative combat. Master-Disaster events are often industry specific, with past duels focusing on architecture, dance, fashion design, and the dramatic arts.

Check out Past Master-Disaster Duel Events: